ABOUT

Incepted with a view to alter the global sporting landscape, ISG offers its expertise when it comes to building and managing sports infrastructure across a variety of sports disciplines. We work in close collaboration with schools, colleges, universities, clubs, housing societies in order to build world class sporting facilities that can impel athletes to deliver record performances.

The team at ISG has hundreds of man-years of experience in developing sporting infrastructure and can take any challenge posed to it. We help not just with building and managing sporting facilities but also ensure that our clients get the right financing to translate their vision into reality.

Our operating philosophy is simple: We work at the grassroots levels in order to ensure that promising talent is tapped at the right age and nurtured to perfection so that they peak at the right time and win laurels for the country at all international sporting competitions. Another key element of our consulting endeavors is to ensure the inculcation of discipline and the holistic development of youngsters so that they can lead a healthy lifestyle and maintain a high level of physical fitness throughout their lives.

SETTING THE STAGE FOR WORLD CLASS PERFORMANCES

EVOLVE

GETTING IT UP AND RUNNING

As consultants with ample wherewithal to develop world class sporting facilities, we prefer a phase wise implementation of our suggestions. At the outset, we begin by conducting market feasibility studies that prove immensely useful in judging the monetary feasibility of the project under consideration. Backing up these market feasibility studies is comprehensive market research and statistical analysis which is presented in an executive summary prepared after spending sufficient time in the market. This is done in order to ensure informed decision making at the highest level of the parent organization.

We ensure that the basic tenets of marketing: product, price, place and position are adhered to while doing a marketplace assessment of the opportunities available and the competitive environment that is prevalent currently. Usually the first phase of the implementation of our consulting initiatives involves extensive consultations with industry experts, market insiders in order to decide the right product mix and the likelihood of project success keeping in mind the target audience.

ENDORSE

DEVELOPMENT OF DETAILED BUSINESS PLANS

Once the market feasibility studies have been completed and a clear idea emerges about the feasibility of the project, then the next stage of our consulting initiatives is kickstarted that encompasses the development of detailed business plans and proforma projections to help secure funding for the project. These proforma projections comprise of exhaustive three year revenue projections based on market study and the empirical evidence gathered by ISG own experience of consulting across a range of sporting disciplines.

These projections help the management of the parent organization to determine the time taken to achieve break –even in the sporting projects they are investing heavily into. The breakeven analysis report is supported by recommendations regarding the product mix, location advantages, facility design, staffing and controllable expense items which help the project to stay on course. Not only do these objectives help in effective cost control, they also help in securing low cost credit and venture funding from both banking and non-banking financial institutions.

EXPLORE

THE FINAL FRONTIER

After the detailed business plans have been developed and proforma revenue projections made for the future three years, the last phase of the third phase of our consulting exercise is initiated that emphasizes on project completion and marketing of the sporting facility developed. It is this phase where our expertise as an end to end solution provider for development of sporting facilities comes to the fore and it encompasses the following initiatives:

• Organizational Development and Legal Issues
• Financing
• Site Selection, Design and Construction
• Strategic Positioning and Product Mix
• Corporate Partnerships, Sponsorships and Advertising
• Staffing and Training
• Facility Operations, Financial Management
• Marketing, Advertising and Public Relations
• Facility Usage Revenue Development
• Ongoing Operations and Marketing Support

The package fees of the above initiatives is spread over the life of the contract that typically stretches for about 18 months and in case any project fails to get the get the necessary funding , the fees for that project may be capped or cancelled or put on hold as per the client's discretion.

ABOUT

SETTING THE STAGE FOR WORLD CLASS PERFORMANCES

EVOLVE

ENDORSE

EXPLORE

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